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Debt Help New York, NY, 1/12/2005 - DoubleClick Inc. (NASDAQ: DCLK), a provider of marketing solutions for ad agencies, marketers and web publishers, released the final installment of its DoubleClick Holiday 2004 Shopping Report series today, which concluded that search engine advertising effectiveness spiked dramatically during the month of December (December 1-24).
Performics, the performance-based marketing division of DoubleClick and a leading provider of search engine marketing (SEM) services and technologies, analyzed daily activity data for all its clients in aggregate from search engine advertising campaigns for the month of December and compared that with the average daily client activity during the third quarter of 2004. Consumer searches, as evidenced by the number of keyword clicks, increased dramatically during the month of December. The holiday shopping season saw more consumers searching and likewise improvement in conversion rates, gross revenue and return on investment for advertisers.

Whatever the conversion, the advertiser has no risk they have complete control over their ROI, but not the volume.

Counseling Debt The unweighted average number of daily clicks per client in December was more than double (+144%) the daily client average during the 2004 third quarter.

View reports that show your clicks, sales, ad spending, click, conversion rate, and return on investment (ROI) from all of your search engine activity. Compare results by keyword or by engine. Track all types of actions including purchases, form completions, product requests, and downloads. See your sales cycle with repeat visitor reports. Break down the results by keyword and by engine. to learn about tracking offline sales too.

Consolidation Consumer Debt The average client conversion rate (conversions divided by clicks) increased 124% during December when compared with the average client daily conversion rate for the third quarter. Total conversions, measured by clicks resulting in purchases or other predetermined marketing objectives, increased 446%.

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Debt Settlement The average price per click in December rose by 23%, but with the higher click volume, the average advertisers' total media spend tripled (+200%) compared to the daily average for the third quarter.

How do they work When a customer searches on a search engine for a specific topic (e.g. tax advice), they'll see listings of advertisers for that topic. Listings are ranked by the amount each advertiser bid for clicks. Advertisers with the highest bids are shown at the top. When a customer clicks on an advertiser's listing, the advertiser is charged the amount they bid (e.g., $0.30). click or CPC.

Debt Free The unweighted daily client average for total gross revenue that search marketing programs generated for merchants was 375% higher in December compared with the third quarter average. The average return on investment (revenue divided by click charges ) rose 58% in the last shopping month of the holidays compared to the average for the late summer months.

Advanced ad campaign reporting Click for rmation No Yes Frequent reports include total impressions (number of times your ad campaign was viewed); total clicks; top performing keywords; total conversions, conversion rate, and cost per conversion; CTR (click thru rate); average CPC (cost per click); and average position. Regular ad campaign monitoring by an expert analyst Yes Yes

Consolidation Debt Service Consumers are increasingly finding ads targeted to search queries to be a valuable service when they are in shopping mode," said Stuart Frankel, Senior Vice President of DoubleClick and General Manager of Performics. The success search advertisers found throughout the 2004 holiday shopping season is further evidence that search is a critical source of traffic and sales for online retailers.

Company Consolidation Debt Methodology

Consolidation Debt Online The data represent Performics analysis of millions of clicks, ad dollars and revenue dollars from the aggregated search engine advertising campaigns of all of its clients. The comparisons are the unweighted daily client averages for the month of December, specifically December 1 24, versus the unweighted daily client averages for the third quarter 2004 (July through September 2004).

Consolidation Debt Free About DoubleClick

Debt Problem DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClicks marketing solutions online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management help clients yield the highest returns on their marketing dollar. In addition, the companys marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world.

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